top of page

Social Media vs Newspapers

Social networks and advertising platforms increasingly deploy artificial intelligence to model customer behavior and improve performance of their campaigns, they’re also using it to stop ad fraud.

For example Facebook’s ad fraud team primarily focuses on Facebook’s end-user experience, which pushes the unit towards prioritizing fraud that affects users: scams, nuisance ads, web page spoofing and clickbait.

Even though Facebook and Google are using sophisticated AI to improve their fraud detection processes.

Instagram encroaches on Snapchat's turf of social media influencers, winning their hearts, minds and posts.In a recent study, social media marketing firm Mediakix looked at 12 top influencers who maintain a dual presence on Instagram and Snapchat. The firm found that over a 30-day period, those accounts overwhelmingly preferred Instagram Stories to Snapchat, posting 25 percent more on the former than the latter.Snapchat users "love having a place where they feel free to be spontaneous, creative, and fun,".

The core of the New York Times, for example, is not its physical newspaper, but rather its journalists, its brand, its culture, its reach, its values. That’s a strong intellectual brand that people are willing to pay for. Newspapers are intellectual assets, not physical ones. Their core product consists of making smart editorial decisions and publishing sharp voices. But they can afford the battle with social media? , well , just maybe, if they come up with inventive new ways to bring their readers into the fold, they’ll do just fine.

Who is the winner? Both , all consist in good content and a way to reach the market todays date.

Featured Posts
Recent Posts
Search By Tags
Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic
bottom of page