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Branding is an anglicized used in marketing that refers to the process of making and building a brand. In two ways:

1. Directly

2. Indirectly

Branding consists of five elements:

1.Naming: to place a name to a brand or service

2.Corporate Identity : refers to the visual aspect of a organization , entreprise, etc.

3.Positioning: is the mental perception of a client or consumer about a brand or service.

4. Brand Loyalty: is the most decisive factor of an evaluation to obtain the value of your corporation,organization,etc.

5.Brand Arquitechture: to work on the strongest advantages of the enterprises or entity

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