Country Branding
- Endy Sarante
- Feb 14, 2014
- 1 min read
Updated: Mar 11
The intangible value of reputation and brand image of a country has multiple aspects, such as products, tourism, culture, sports, business and government agencies, which determine the values associated with that country. Country is a good brand for advocates of this concept, adding value to products from that country and labeled "made in ..." as well as for tourism, attracting foreign capital, labor recruitment force and its political and cultural influence in the world.
