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Recent  news​

Brand Country
February 2014


The intangible value of reputation and brand image of a country has multiple aspects, such as products, tourism, culture, sports, business and government agencies, which determine the values ​​associated with that country. Country is a good brand for advocates of this concept, adding value to products from that country and labeled "made ​​in ..." as well as for tourism, attracting foreign capital, labor recruitment force and its political and cultural influence in the world.


Countries compete to attract tourism, investment and exports. When you have a clear and positive reputation, as is the case of Germany, the value of the brand opens doors. Take the case of the automotive industry in Europe: while most buyers demonstrate a preference for local brands, the second option invariably falls in German marks.


As a result, the brand is a process that should not be treated in a timely manner, or be owned by a single scheme. In political treatment and should focus on the different aspects of a country that always will be present.

Advertising VS Marketing

January 2014


Many people confuse advertising with marketing. They see a good advertising campaign and say " what an excellent job of marketing ."
Advertising is a dissemination in which various agencies, businesses, individuals , ONGs, etc. , trying to make themself known , announce , or simply refer certain goods, services, in order to appeal to potential buyers , users, etc. 
Within the advertising marketing is considered the most effective means to draw public attention required . To perform this function are hired publicists and agencies specializing in the subject. They aim to create an ad, that will then be published in various media , either through pamphlets , radio , television, etc. . Currently one of the most used media is Internet


So if you want to make a difference , just remember that advertising is a tool 50 % of marketing and marketing is a tool 50 % of the advertising, Jointly they develop plans and strategies to provide a good and quality product plus other major features, increasing sales and gaining market share and brand awareness.


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